Food & Beverage Group — Sultanate of Oman
Homegrown F&B concepts, built to scale
Founded in 2021 in Oman — five brands, one crew, sailing towards regional and international growth.
- 5
- Brands
- 10+
- Outlets & counting
- 2021
- Founded
- PK
- Markets next
About us
One of Oman's fastest-growing F&B groups
Founded in 2021, Sailorman Trading LLC has quickly emerged as one of the fastest-growing food and beverage groups in the Sultanate of Oman. Starting with our first Popeye Café in Barka – Sawadi, we have expanded into multiple successful ventures including Popeye Café, Zitoona Village, and Binhamd Bakery. In just a few years, we have proven our ability to scale and succeed. Popeye Cafe is expanding nationwide and preparing for its first international branch in Pakistan. Zitoona Village has quickly grown with new outlets in Sawadi, Mabella, and Sur Beach, while Binhamd Bakery strengthens our portfolio with premium baked goods.
Vision
To become a leading multi-brand food and beverage group from Oman, recognized regionally and internationally for creating innovative, scalable, and customer-loved dining concepts.
Mission
- To deliver exceptional food and beverage experiences that combine quality, creativity, and community.
- To build scalable, franchise-ready models that generate sustainable growth for partners and investors.
- To empower our team through training, innovation, and people development, ensuring service excellence across all brands.
- To expand beyond Oman, taking our homegrown concepts to international markets, starting with Pakistan.
- To operate with integrity and responsibility, contributing positively to the communities we serve.
Our brands
A portfolio built for every occasion
Five distinct concepts, one operating standard.
Core values
What guides every decision
Quality First
Uncompromising standards from sourcing to service.
Innovation & Creativity
New concepts, recipes and experiences, continuously.
Customer-Centric Approach
Every outlet is designed around the guest experience.
Integrity & Trust
Transparent partnerships and honest operations.
Sustainability & Responsibility
Responsible sourcing and community contribution.
Growth & Scalability
Franchise-ready models built to replicate.
People Development
Training and career paths that build leaders.
Partnering with Sailorman means joining a trusted group with strong brands, scalable concepts, and a vision for international growth. Together, we can build lasting success stories.
Ready to talk?
Send us a business inquiry and our partnerships team will respond within 48 hours.